In 2018, creative director Shun Atsuumi started as a founder in Nagano.
Garments that is inspired and designed from a lifestyle surrounded by mountains, will traffic between rustic and modern, incorporates sustainable ideas, the functionality inherent in natural materials is described as minimalistic and plain garments.
Thinking that functional beauty is born from practical details, inspired by the surrounding environment, the collection that will be created is always "RUSTIC MODERN-" is the concept.
In 2018 Autumn & Winter, FUTTEN's collection started. Although it is a men's approach, it also has ladies-like softness. In 2019, the collection was announced at a showcase in the US and started to expand overseas. In the same year, FUTTEN's atelier was established alongside its partner “pinatis bakery”. Currently, we are developing a project to hybridize clothing and food.